Marketing and advertising cookies are cookies that are related to online advertising platforms. This is the category of cookies and third party scripts that touches the user's privacy the most.
| Cookie Name | Description | Retention Period | Third Party |
| AADSSO | Maintains information about which ad and where the user clicked on the ad. | session/td> | Yes |
| ACH01 | Maintains information about which ad and where the user clicked on the ad. | session | Yes |
| ACL | This cookie is used for advertisement tracking purposes. | 3 months | Yes |
| ACLUSR | This cookie is used for advertisement tracking purposes. | 1 year | Yes |
| ANON | Contains the A, a unique identifier derived from your Microsoft account, which is used for advertising, personalization, and operational purposes. It is also used to preserve your choice to opt out of interest-based advertising from Microsoft if you have chosen to associate the opt-out with your Microsoft account. | 1 year | Yes |
| ANONCHK | Used to store session ID for a users session to ensure that clicks from adverts on the Bing search engine are verified for reporting purposes and for personalisation | 10 minutes | No |
| BCP | This cookie is used for advertisement tracking purposes. | 1 year | Yes |
| BFB | This cookie is used for advertisement tracking purposes. | 1 year | Yes |
| BFBUSR | This cookie is used for advertisement tracking purposes. | 1 year | Yes |
| CC | Contains a country code as determined from your IP address. | 1 year | - |
| DEVICE_INFO | Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website. | 180 days | Yes |
| GPS | Registers a unique ID on mobile devices to enable tracking based on geographical GPS location. | 1 day | No |
| KievRPSAuth | Helps to authenticate you when you sign in with your Microsoft account. | 5 years | Yes |
| LOGIN_INFO | This cookie is used to play YouTube videos embedded on the website. | 2 years | Yes |
| MC0 | Detects whether cookies are enabled in the browser. | session | Yes |
| MC1 | Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. | 1 year | No |
| MH | Appears on co-branded sites where Microsoft is partnering with an advertiser. This cookie identifies the advertiser, so the right ad is selected. | session | Yes |
| MR | Used to collect information for analytics purposes. | 7 days | No |
| MS0 | Identifies a specific session. | session | No |
| MSFPC | Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. | 1 year - | Yes |
| MSNRPSAuth | Helps to authenticate you when you sign in with your Microsoft account. | 5 years | Yes |
| MSPAuth | Helps to authenticate you when you sign in with your Microsoft account. | 5 years | Yes |
| MSPProf | Helps to authenticate you when you sign in with your Microsoft account. | 5 years | Yes |
| MUID | Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. | 1 years | No |
| MUIDB | Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. | 1 year | Yes |
| MSVSCOM | Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website. | 180 days | Yes |
| NAP | Contains an encrypted version of your country, postal code, age, gender, language and occupation, if known, based on your Microsoft account profile. | 1 year | Yes |
| OID | This cookie is used by the Bing advertising network for advertising tracking purposes. | 3 months | Yes |
| OIDI | This cookie is used by the Bing advertising network for advertising tracking purposes. | 3 months | Yes |
| OIDR | This cookie is used by the Bing advertising network for advertising tracking purposes. | 3 months | Yes |
| PPAuth | Helps to authenticate you when you sign in with your Microsoft account. | 5 years | - |
| PREF | This cookie stores your preferences and other information, in particular preferred language, how many search results you wish to be shown on your page, and whether or not you wish to have Google’s SafeSearch filter turned on. | 10 years | No |
| SRM_B | Collected user data is specifically adapted to the user or device. The usercan also be followed outside of the loaded website, creating a picture of the visitor's behavior. | 1 years | No |
| ToptOut | Records your decision not to receive interest-based advertising delivered by Microsoft. | 1 year | Yes |
| VISITOR_INFO1_LIVE | Tries to estimate the users' bandwidth on pages with integrated YouTube videos. Also used for marketing | 6 months | No |
| VISITOR_PRIVACY_METADATA | Youtube visitor privacy metadata cookie | 6 months | No |
| WLSSC | Helps to authenticate you when you sign in with your Microsoft account. | 5 years | Yes |
| YSC | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | Session | No |
| _HPVN | Analysis service that connects data from the Bing advertising network with actions performed on the website. | 1 year | Yes |
| _RwBf | This cookie helps us to track the effectiveness of advertising campaigns on the Bing advertising network. | 1 year | Yes |
| _UR | This cookie is used by the Bing advertising network for advertising tracking purposes. | 1 year | |
| _uetsid | This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site. | 24 hours | No |
| _uetvid | This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. | 1 years | No |
| brcap | Microsoft Microsoft Online Authentication Cookie | 1 years | No |
| childinfo | Contains information that Microsoft account uses within its pages in relation to child accounts. | 5 years | Yes |
| kcdob | Contains information that Microsoft account uses within its pages in relation to child accounts. | 5 years | Yes |
| kcrelid | Contains information that Microsoft account uses within its pages in relation to child accounts. | 5 years | Yes |
| kcru | Contains information that Microsoft account uses within its pages in relation to child accounts. | 5 years | Yes |
| pcfm | Contains information that Microsoft account uses within its pages in relation to child accounts. | 5 years | Yes |
| x-ms-gateway-slice | Identifies a gateway for load balancing. | Session | No |